Haymarket Network has built a dedicated site, www.sonymagazine.co.uk, allowing readers to immerse themselves in Sony magazine content with video and live links.
Magazine content will represent five Sony companies: Sony UK (consumer electronics), Sony Pictures, Sony BMG, Sony Ericsson and Sony PlayStation.
Everyone receiving the first issue of the magazine, whether bought at newsstands, or at a Sony Centre, will receive a copy that includes a bound-in subscriptions card.
By registering, readers will receive a subscription offer of three issues free.
Mikah Martin-Cruz, general manager marketing at Sony UK said: "Haymarket's approach to Sony's customer magazine delivers a tangible view of the total scope of the brand. It helps evolve consumers' perception of the business from an electronics company to a complete digital entertainment brand."
.jpg)
.jpg)