Managed by pd3, the campaign will promote the E series digital Walkman, using a Walkman "studio" that hosts karaoke and interactive dancing.
Songs or dances can be shared via social media or printed-out, while examples of the Walkman will be on hand.
Omar Gurnah, category marketing manager for Walkman, said: "We want to give young people the opportunity to touch and try the new Walkman E Series from Sony, and to experience all the great features and wide range of colours available.
The Walkman Studio creates a fun and engaging experience-led campaign, giving young people the chance to get their hands on a Walkman."
The "studio" has been tested in Bristol, but will move to Merry Hill on 18 December, and Derby's Westfield on 19 December.
Catherine Botibol, creative development director, pd3, said: "Walkman has such great features built into the product, it makes total sense to activate the brand message through experience-led campaigns that will ultimately get young people excited about Walkman."
Sony's original Walkman was the must-have gadget of the 1980s – a portable cassette player. The term Walkman is still commonly used as a generic term for a portable cassette player.
Sony is now moving into the live streaming, and has in the US and its own in the US and UK, and plans to challenge
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