Once customers register their products, the software triggers a personalized email sent at timed intervals, for example, 30, 60 and 90 days after registration.
To encourage return visits to Sony’s website, the emails promote specific offers and deals as well as hints and tips on how to best use the specific registered Sony product.
We have seen the importance of customer relationship management increase dramatically over recent years and lifecycle management programs are showing strong growth, said Lauriane De Langhe, customer information manager for Europe at Sony.
By targeting existing customers with relevant and personalized information on a regular basis, we have to be sure that we are using the right solutions, De Langhe added.
Emailvision has strong relationships with all the main global and local ISPs across Europe. Combined with ±±¾©Èü³µpk10 Commander’s tools, this guarantees Sony high levels of deliverability across all markets.
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