The campaign, which uses the theme ‘spark something', comprises an online film and space-hopper character creator at . The digital campaign will also feature hopper-themed activity on Twitter.
The global campaign, by Saatchi & Saatchi and Dare, is to promote the Yari, Aino and Satio trio of handsets.
The TV campaign asks ‘What if dreams could become reality?' and features people bouncing down the street on coloured space hoppers. The ad ends with the words ‘We're here to make it happen. Make.believe.'
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