The structure, which is 60 metres long and four metres high, runs across six consecutive 96-sheet billboards in, what media owner Clear Channel Outdoor claims, the longest advertising face in the UK.
The creative is by Empire Design and is on display ahead of tomorrow’s (14 January) release of the film, which stars Rogan as an unlikely superhero. It is designed to maintain interest in the film after its release.
The special build, planned and bought by Aegis outdoor specialist Posterscope and Omnicom media agency Manning Gottlieb OMD, is part of a wider campaign for 'The Green Hornet'.
Stuart Williams, deputy managing director and marketing director, Sony Pictures Releasing, said: "We wanted to give the film's release event status and believe there is no better place to do this in outdoor media than the domination of Cromwell Road.
"It’s the perfect environment to give the film the right positioning for movie goers."
The Cromwell Road is a major route in out and of London and a spokeswoman for Clear Channel said its billboards, which are part of its Pinnacle division, achieve an estimated 2.3 million impacts every two weeks.
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