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Sony UK used a 40-foot long trailer to show off high-tech gadgets at last month’s Daily Mail Ideal Home Show . The Go Create unit was supplied and produced by EMS Worldwide. It featured digital imaging technology, laptop computers and in-car inventions. Promotional staff, trained by EMS Worldwide, were on hand at the Earls Court show to answer questions. EMS joint managing director David Beeching said: “Sony wanted to give the public a chance to try out the products in a situation where there was no sales pressure.”