The film is split into two halves – the family's experience together, and then the teenage boy's experience, which is shown dramatically as he switches off the television while everyone is gathered around it and projects his own film onto the TV, in what appears to be the brand's first use of Apple TV in an ad.
The teenager's own offering shows his favourite moments of the family together, from making snow angels to having a sock thrown at him while filming, in an emotional outpouring that would have been otherwise uncommunicated.
Brand: Apple
Agency: TBWA\Media Arts lab
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