Avil, the Olympic athlete who is also sponsored by Adidas, has signed up a four-year deal with TAUT to appear in a campaign developed by TBWA\Manchester, which runs across press and online. The strap line ‘keep up the good work' is used in the advertising.
The activity will also feature behind the scenes ‘making of' footage and interviews with Hollie Avil. The work will push TAUT's 2 isotonic drinks, and its Lemon Endurance variant, formulated with a higher level of salts than other sports drinks for consumers who engage in high intensity sporting activities.
TBWA\Manchester began working on the brand when it was acquired by AG Barr in January 2008.
Taut is also the official sponsor of the British Triathlon Federation.
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