Sodastream taste tour kicks off at Westfield London

Field marketing company Storeinsight has begun an experiential Summer Taste Tour for soft drinks brand Sodastream in UK shopping centres.

The Sodastream Soda Bar
The Sodastream Soda Bar

The tour launched on Friday (6 July) at Westfield London and will make a series of three-day visits to shopping centres in England and Wales.

The Sodastream Soda Bar is holding tastings and demonstrations of how to use the brand's drinksmakers which transform tap water into carbonated soft drinks.

It showcases 50 Sodastream flavours and allows visitors to create their own personalised drinks by mixing different flavours.

An interactive photo board links to Sodastream’s Facebook page where visitors can upload an image of themselves with their flavour creation.

Fiona Hope, managing director of Sodastream UK, said: "We’re looking forward to introducing a new generation of families to Sodastream. With financial and environmental concerns high on the agenda of families today, we’re demonstrating that it is possible to make great tasting, value for money carbonated drinks at home, whilst reducing plastic bottle wastage."

The taste tour will be at Bluewater in Kent on 13-15 July, St David’s in Cardiff from 20-22 July, Liverpool 1 from 27-29 July, Manchester Piccadilly Gardens from 3-5 August and Highcross in Leicester from 10-12 August.

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