Digg v4 will have a greater emphasis on social media, asking users to follow other users from a series of lists curated by Digg, and from friends on Facebook, Twitter and Google accounts.
The links, which appear as a news feed, will either have been "dugg" by the users' friends, or a sponsored advertiser, rather than news submitted across the entire Digg site, as with the previous version. A general news feed can be accessed via the ‘Top News’ tab.
It will also automatically add an image and description when a link is submitted by a user.
According to data from Neilson, the number of unique users in the UK on Digg in June was 442,000, a 40% decrease on the same period last year.
When Digg launched in November 2004, it offered the ground-breaking ability of letting users vote stories up or down, called digging and burying respectively, which was soon replicated by other social sites around the world.
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