To enter the competition consumers are required to make a purchase and enter a code found inside the pack online They are then asked to write in with what treat they would like to buy, why they want it and how much money they would need to buy it.
The total competition fund is £100,000 and cash prizes will range from £1000 to £25. They will be awarded at the end of each month with the promotion running until the end of March.
Marketing support will include TV, print, and in-store activity. The TV ad runs from the end of January to link in with the UK premier of the film in February.
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