To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets to see her in concert.
Smirnoff announced that a remixed Nightlife Edition of ‘MDNA’ album would be available to buy from Facebook for US users for $3.50 (£2.20) in March. UK residents will have the opportunity to download the album from Facebook in the coming weeks.
In May, it will roll out a TV ad by JWT to promote the album, as well as using PR and digital activity.
, discovering and celebrating the best nightlife from around the world. It signed up Madonna to front the campaign in August last year.
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