BBDO Paris

Smart "sorry" by BBDO Paris

April 08, 2015

Smart's new campaign sarcastically apologises for the size of its Fortwo model, which can park in spots other cars can't.

BBDO Paris created the online and cinema ad for the campaign, which shows various other small cars trying and failing to park in a spot that a Smart Fortwo has just vacated.

Credits

Brand
Smart
Title
Sorry
Agency
BBDO Paris (CLM BBDO and Proximity)
Vice-president
Marie-Pierre Benitah
Director-general
Séverine Autret
Creative directors
Matthieu Elkaim
Eric Pierre
Art director
Anthony Lietart
Editor
Sébastien Duhaud
Group manager
Céline Leprince
Brand manager
Charlotte Montrichard
Planner
Loic Mercier
TV prod
Thomas Laurent
Post-production
Martine Ferey
Production
Saison Deux
Producer
Nicolas de Crepy
Executive producer
Jérémy Jacobs
DoP
David Quesemand
Post-production
Gunsmoke
Montage
Pierre Deshayes
Motion designer
Damien Dupoux
Bande son
Schmooze
Music
I鈥檓 Sorry
De Brenda Lee

Featured in this story

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access