Sledge won the pitch for the global sportswear brand's experiential work in London, which takes place from.
The sports brand chose Sledge to help raise its profile amongst a European audience, as well as promote the launch of the Mizuno’s limited edition Seiei collection of footwear.
Tomohiro Ota, head of sports for Mizuno UK said: "The Mizuno pitch was won mainly on Sledge’s grasp of the Mizuno brand that came through in the stunning creative. Coupled with the experiential elements that will really encourage the consumer to try and test and buy our products, the whole concept was a win-win situation for our brand’s strategy this year."
According to Sledge, the Performance Centre in Centre Point is set to be an all singing, all dancing sporting arena as well as an informal hospitality location for the brand's stakeholders and athletes. It will also host evening corporate sessions that any business can apply for.
The win follows a number of other successful pitches for Sledge.
Karen Swift, senior account manager at Sledge, said: "We’ve been really fortunate in winning a succession of brand activity projects with a variety of clients ranging from Mizuno’s pop up Performance Centre, Blue Peter’s Big Olympic Tour, and the ‘Make it in Great Britain’ campaign for the Department of Business and Innovation."The experiential activity is part of a wider communications campaign to raise brand awareness within Europe and is also being supported by PR and digital comms.
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