Using intermediary the AAR, Skype has shortlisted TBWA together with Wolff Olins, Rapp partnered with Interbrand, Draft FCB, and Euro RSCG Group following chemistry meetings last week.
The internet telephony business has paired up agencies with offices in London and on the West Coast of America in an attempt to develop global marketing plans. The partners have also been selected due to plans to develop Skype's brand strategy.
The pitch has been called to give Skype global reach. The brand intends to focus on digital marketing together with global TV ads.
Albion won the UK account in September 2005, just months before Skype was bought by eBay for £1.57 billion.
In April, it launched its first TV campaign, aimed at families and mobile users.
In the same month, eBay announced that it was preparing to float the company as a standalone entity.
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