The service will electronically measure the behaviour of satellite viewers in 20,000 digital households.
The panel, which represents a multimillion-pound investment by BSkyB, is almost four times larger than any comparable audience panel in the UK, and will provide more detailed information than is currently available about the viewing habits of digital satellite viewers.
Robert Leach, head of interactive services at Sky Media, said: "For the first time clients will have electronic measurement of how many people pressed the red button on their ad, rather than just how many go online.
"This is the key part of the jigsaw that has been missing up until now, particularly for branding campaigns."
All advertisers using Sky's DAL (dedicated advertiser location) format will receive a comprehensive report on the results of the interactive campaign, including frequency of visits, profiles of the households interacting and average time spent in the DAL.
There will be no additional charge for this data, which Sky hope will provide a essential tool to help advertisers evaluate and refine their interactive strategies.
Sky will brief agencies on initial insights gleaned from the Sky View panel in the next few weeks.
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