The identity incorporates an animated logo and three idents, created by broadcast branding specialists Lambie Nairn.
Sky Vegas Live broadcasts fixed-odds gaming programmes and the idents are based on the concept of thrill sharing, as well as the experience of winning and losing. Each has two different endings, shown at random.
BSkyB sees SkyVegas Live as an opportunity to widen the appeal of gaming by portraying it as a more entertaining, sociable and mainstream activity.
The channel is positioned as bringing the "sexiness and the buzz of Vegas" into consumers' living rooms, and is on air from 6pm until 2am every evening.
Housewives are targeted in the early evening with entertainment programmes. Later on, the channel is geared toward the more serious gambler looking to play for big sums of money. The channel also targets young males.
The shows are aired from a "virtual" TV studio, which BSkyB claims is the first of its kind.
The revamped look comes as BSkyB prepares to reveal a reworked brand identity to cover all Sky's businesses. BSkyB's identity will debut in September and coincides with an advertising blitz by the digital TV giant.
The broadcaster is the 21st biggest advertiser in terms of adspend, with a media budget of £42m.
Last month, Sky One responded to criticism that the channel was going downmarket with a branding overhaul.
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