Sky "Sky Christmas magical moments" by WCRS

Sky is releasing a series of Christmas ads over the holidays that show families coming together around the TV. WCRS created the campaign, which began with a 60-second TV spot during The X Factor on ITV. The ad depicts three different stories of people being brought closer together by watching Sky, whether on TV or a mobile device. The work was created by Mike Whiteside and Ben Robinson, and directed by Ivan Bird through Rattling Stick.