Sky "Sky box sets" by Brothers and Sisters

Sky has drafted in a star from The Wire, one of the first TV shows to explode in popularity thanks to DVD box sets, to promote its library of on-demand series. Brothers and Sisters created the spot, which features Idris Elba (who played Stringer Bell) performing a monologue about catching up on the most popular TV shows among shelves of box sets. It was directed by Ivan Bird through Rattling Stick.

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