Sky to screen new film on same day as theatrical release

LONDON - BSkyB is to show a brand new, award-winning feature film on its pay-per-view film channel on the same day as it is released in UK cinemas in a deal with Curzon Artificial Eye.

The foreign film, 'The Edge of Heaven', will be released in Curzon and City Screen cinemas on February 22, and on the same day will be available to Sky subscribers via Sky Box Office, as well as on computers via Sky Anytime.

It is billed as being the first film to be released simultaneously on pay-per-view and at the cinema. A full-price cinema ticket at Curzon's Central London cinemas costs £10.00 and Sky will be selling the film at £9.99.

The film follows the stories of six characters whose lives are linked, and moves between Germany and Turkey. It was directed by Fatih Akin and won awards for its screenplay at the Cannes Film Festival and the European Film Awards. It will also be Germany's entry in the foreign language category at the Academy Awards.

It will be billed as "An Artificial Eye release in association with Sky Box Office". Sky will work alongside Artificial Eye to market the UK release.

Philip Knatchbull, chief executive officer, Curzon Artificial Eye, said: "It is often the case with non-Hollywood titles that many cinema-goers are aware of the film's release but don't have access to a cinema showing it. This deal means they will now have the opportunity to see it on release."

In 2006, the Channel 4 film 'The Road to Guantanamo', directed by Michael Winterbottom, was released in cinemas, on DVD and online simultaneously for the first time. It was screened on Channel 4 shortly afterwards.

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