During the six months to 31 December, Sky generated £167m in advertising revenues, down from £171m during the same period a year earlier. Sky said the fall reflected the non-carriage of its basic channels on Virgin Media's cable platform.
After failing to agree new carriage terms with Virgin Media last year for carriage of its basic-tier channels, Sky removed the channels from the cable platform.
However, excluding this impact, Sky Media managed to grow its share of UK TV ad spend during the period.
BSkyB financials for the second half of 2007 show that Sky Media's share of spot TV ad spend was up year on year by 0.3 percentage points, to an average of 14.2%.
After failing to agree new carriage terms with Virgin Media last year for carriage of its basic-tier channels, Sky removed the channels from the cable platform.
However, excluding this impact, Sky Media managed to grow its share of UK TV ad spend during the period.
BSkyB financials for the second half of 2007 show that Sky Media's share of spot TV ad spend was up year on year by 0.3 percentage points, to an average of 14.2%.
_1.jpg)
.jpg)
