Sky and Five in £300m televised cricket deal

LONDON - Sky and Five have secured a combined £300m deal for the rights to air matches involving the England cricket team between 2010 and 2013.

The deal means that there will continue to be no live cricket on terrestrial TV until 2013 at the earliest, a situation that has existed since Sky and Five TV scooped England cricket team TV rights in 2006.

Sky Sports has won the rights to domestic and international cricket in England and Wales. At the same time, Five has agreed a deal for a highlights package to be screened between 7.15pm and 8pm.

There will also be, for the first time, Welsh language television coverage of five matches involving Glamorgan on S4C, plus the Welsh Village Cup.

The BBC will continue to offer live coverage of England matches on Test Match Special on BBC Radio 5 Live Sports Extra, on Radio Four long-wave and via the BBC Sport website.

In June, Five signed a three-year deal with UEFA for the TV rights to the UEFA Cup between 2009 and 2012. The deal marked the first time a UK broadcaster had been able to buy a collective package of UEFA Cup games, including the final.

Five will share the UEFA Cup rights with ITV and Setanta, who also struck agreements with UEFA, European football's governing body. Five will get first pick of matches in each round.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content