Sky is due to announce its second-quarter results this week, with analysts predicting a year-on-year dip in subscriptions. Morgan Stanley believes Sky recruited about 200,000 customers in the second quarter of 2006 compared with 215,000 in the same period in 2005. It now has 8.5m UK subscribers.
EHS Brann, which won the business in a pitch against Tullo Marshall Warren and RMG Connect, will also work on Sky's customer-acquisition account on a project basis. The appointment does not affect Finex, which handles the direct business for Sky Broadband.
In December, Sky moved its £75m creative account from WPP Group's United London to WCRS. The review was overseen by brand marketing director Charles Ponsonby, who has since left the broadcaster.
It unveiled its first TV ad by WCRS earlier this month. The "See, speak, hear" execution promotes its combined TV, telephony and broadband service.
EHS Brann declined to comment on its appointment.
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