The service has evolved out of a working partnership with digital agency Nitro Digital. It has now been formally branded as OptiSight and will be offered to by all Skopos divisions.
It combines user data supplied by Nitro, including traffic reports, trolley and purchase data, with user evaluation supplied by Skopos, including surveys and online forums.
It has previously helped companies such as Halfords, Ladbrokes and Tesco to optimise their digital channels.
Darren Noyce, founder and managing director of Skopos Market Insight, said: "Skopos have been working with Nitro Digital for quite a number of years now in various ways, often on website and digital channel optimisation.
"In recent years we have commonly fused analytics and research data for the broadest perspective on web, email and mobile channel performance -- and so OptiSight came into being as a natural evolution of this."
Jules Pancholi, founder and managing director of Nitro Digital, said: "OptiSight fuses behavioural analytics data with bespoke market research to deliver optimum digital experiences for our clients. And be assured, OptiSight will itself be continually developed to ensure our clients ultimate satisfaction and success."