Coca-Cola
to raise awareness of its range, which is part of its wider marketing #ThatsGold campaign. The activation will offer fans the chance to experience #ThatsGold in a number of ways, from innovative tech activities to music events. Inside the Olympic Park, Coca-Cola will be served in commemorative gold aluminum bottles as a celebration of the Olympic Torch Relay.
Samsung
The this summer to coincide with the Games. Guests will be able to play with Samsung’s latest technology and try out various Olympic sports through a range of enhanced virtual reality (VR) experiences. A new 4D VR offering will be available at select studios where fans can experience the high-speed thrill of kayaking.
Visa
Guests can expect appearances from Olympic athletes and Olympic-themed giveaways, plus Brazilian-themed food and drinks. For four days, Visa Chase United card members can enjoy a complimentary retreat at Copacabana Beach in Rio.
Heineken
The 100,00 sq ft , having launched 24 years ago at the 1992 Games in Barcelona. It is the official national house of the Netherlands and is hosted by the NOC*NSF (Netherlands Olympic Committee). This year the house will boast a swimming pool, beach volleyball court, restaurants and food vendors, boot camps with Dutch Olympians, parties and competitions.
Airbnb
Earlier this year, , offering sporting fans the chance to stay within the space. The gold medal-inspired room was designed to include a range of apparatus typically used in the sport, such as rubberised floors, a hanging rope ladder and lamp rings. One winner and a guest were flown to Rio in April to stay in the room and were given tickets to a range of pre-qualifying events for the Olympic Games.
Panasonic
, where guests can enjoy interactive exhibits, large screens displaying footage of the brand's 25-year association with the Games and video games. The activation will showcase Panasonic’s cutting-edge AV technologies.
More:
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .