The campaign, planned and bought by MPG Media Contacts, breaks on Monday (7 June) and is aimed at "the baby-boomer generation as well as younger fitness enthusiasts who wish to protect their joints for the future", according to the Havas-owned agency.
A competition will also run on packs of Celedrin giving a customer the chance to be the former England player's personal guest at an England home game next year.
Lesley Constable, sales and marketing manager at Solgar Vitamins, said:"We are really excited about this campaign and the chance to have Sir Geoff Hurst on board supporting this is fantastic. He compliments our target audience perfectly, and we hope by working with MPG Media Contacts we can achieve some great results."
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