The ad, which was created by Leo Burnett with media planned and bought by Starcom, continues BlackBerry's ongoing 'Love What You Do' campaign.
It features the suited DJ, producer and 'music innovator' Diplo, who says he travels the world to 'collect new [music] influences'. The spot follows Diplo as he moves around on trains, taxis and in elevators as he visits destinations such as Japan and Jamaica to discover global talent.
Diplo shows how the new BlackBerry Torch 9800 helps him keep in touch with all his contacts and friends and record his music experiences. The spot ends with Diplo saying: 'I love what I do and the BlackBerry Torch helps me do it.'
'Burke and Hare' is a black comedy based on the true story of the 19th century murderers William Burke and William Hare who made money from selling victims' dead bodies to an Edinburgh medical school for dissection. The film grossed £942,894 in its first weekend.
The ad also ran against films including 'The Social Network' and 'The Kids Are All Right', which stars Julianne Moore and Annette Bening and tells the story of a lesbian couple, their teenage children and the sperm donor who fathered them.
| Total box office figures (30&31 Oct) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Weekend box office | Weekend impacts | Total box office so far | Impacts so far | |||||||||||||||||||||||||||||||||||||||||||||
| Saw 3D (Lionsgate) | £3,600,083 | 517,997.55 | £3,600,083 | 517,997.55 | |||||||||||||||||||||||||||||||||||||||||||||
| Despicable Me (Universal) | £2,581,073 | 397,088.15 | £15,069,277 | 2,318,350.31 | |||||||||||||||||||||||||||||||||||||||||||||
| Paranormal Activity 2 (Paramount) | £1,845,337 | 354,872.50 | £8,298,602 | 1,595,885.00 | |||||||||||||||||||||||||||||||||||||||||||||
| Red (Eone Film) | £1,184,344 | 227,758.46 | £4,340,958 | 834,799.62 | |||||||||||||||||||||||||||||||||||||||||||||
| The Social Network (Sony) | £1,070,411 | 205,848.27 | £7,868,168 | 1,513,109.23 | |||||||||||||||||||||||||||||||||||||||||||||
| Burke and Hare (Entertnmt) | £942,894 | 181,325.77 | £942,894 | 181,325.77 | |||||||||||||||||||||||||||||||||||||||||||||
| Legend of the Guardians (Warner) | £502,951 | 94,896.42 | £2,183,353 | 411,953.40 | |||||||||||||||||||||||||||||||||||||||||||||
| Alpha and Omega (Lionsgate) | £458,812 | 86,568.30 | £2,007,219 | 378,720.57 | |||||||||||||||||||||||||||||||||||||||||||||
| The Kids Are Alright (Universal) | £411,960 | 79,223.08 | £411,960 | 79,223.08 | |||||||||||||||||||||||||||||||||||||||||||||
| Vampires Suck (20th Fox) | £313,911 | 60,367.50 | £2,990,692 | 575,133.08 | |||||||||||||||||||||||||||||||||||||||||||||
| Easy A (Sony) | £149,044 | 28,662.31 | £773,795 | 148,806.73 | |||||||||||||||||||||||||||||||||||||||||||||
| Wall Street: Money Never Sleeps (20th Fox) | £124,832 | 24,006.15 | £3,984,300 | 766,211.54 | |||||||||||||||||||||||||||||||||||||||||||||
| Life as We Know It (Warner) | £124,360 | 23,915.38 | £3,291,887 | 633,055.19 | |||||||||||||||||||||||||||||||||||||||||||||
| Africa United (Warner) | £105,151 | 20,221.35 | £545,556 | 104,914.62 | |||||||||||||||||||||||||||||||||||||||||||||
| Made In Dagenham (Paramount) | £94,110 | 18,098.08 | £3,307,713 | 636,098.65 | |||||||||||||||||||||||||||||||||||||||||||||