The Showplans clinic service aims to help event organisers optimise the effectiveness of their floorplans through advice, training and redesign. The company said it launched the clinic service to help improve the overall standard of exhibition floorplans.
It has also been designed to aid event organisers increase available stand space for sale and improve visitor flow to eliminate low footfall areas and bottlenecks.
Adam Jones, chief executive at Showplans, said: "Many exhibition organisers don't realise what a difference a few small floorplan changes can make to their event's success – for example, exhibit revenue can be greatly improved by increasing the yield of stand space, and with a few little tricks the stands can be better laid out for maximum exhibitor ROI."
"Our aim with Showplans Clinic is to educate organisers on the importance of a quality floorplan and raise the overall standard of floorplans within the industry."
In March, Showplans said following a raft of new business wins, including a three-year deal with National Boat Shows, and new work with agency Media 10.
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