The experiential push will take the form of a camping tour visiting festivals including the Bristol Balloon Fiesta and the Edinburgh Festival handing out samples of the drink and other free gifts.
Consumers will also have the opportunity throughout August, when the campaign is running, to win a prize draw for the White Stuff furnished camper van the brand ambassadors are travelling in.
Shloer is also running a press campaign and a 20-week sponsorship slot with The Good Food Channel. Visitors to the website will be able to enter a competition to win books by celebrity chefs Jamie Oliver and Nigella Lawson.
to target 50,000 £1-off coupons at the service's female customers. The coupons were included with all 'Romcom' films sent out by Lovefilm.
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