The campaign, which has been created by Haygarth, will include sampling, doordrops, couponing and online activity. The campaign runs until the end of May.
Sampling activity will take place at major supermarkets in support of the brand’s Microwave Noodles product. Consumers will also be offered money-off coupons to stimulate further trial.
There will also be a 1m door drop featuring three chefs who specialise in its Indian, Thai and Chinese foods. Coupons will also be added to drive trial.
The campaign runs alongside TV ads created by McCann-Erickson which feature the three different chefs and uses the tagline "Sharwood's, so much still to discover".
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