Premier has tasked the agency with creating a series of on-pack and in-store campaigns as part of its aim to drive trial and awareness of the brand’s products.
The first work for the brands is expected to launch in the summer. In addition to the promotional campaign the brand will be running direct marketing activity. It is also looking to bring in brands for partnership marketing.
Matt Brown Premier Foods head of marketing for cooking sauces said the company believed the Sharwood's and Loyd Grossman brands had the potential to grow market share in 2009.
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