The market research specialist has reported that a quarter of female shampoo users have spent less on shampoo in 2009 compared to 2008, contributing to an estimated £15m slide in market value.
It added that price promotions and special offers are expected to contribute to difficult trading conditions. Mintel expects £6m to be wiped off the value of the UK's shampoo sector in 2009.
Alexandra Richmond, senior beauty analyst at Mintel, said: ‘Hair treatments such as conditioner are the most likely to be cut from the haircare regime in the current economic climate.
But she added that value-sized packs of shampoo and conditioner have seen a boom. The Mintel research revealed that around 3.5 million women bought a value-sized product in the three months to February 2009.
.jpg)
.jpg)