Launching the new two and a half year programme, SGA will be organising a village fete focused on the Mr Men and Little Miss brand, at the Lollibop children's festival at Queen Elizabeth Olympic Park in London on 16-18 August.
It will include activity such as a Mr Strong test of strength machine for children and parents to enjoy during the event.
Family-focused costume character-led experiential events will also launch across selected UK venues, including shopping centres, theme parks, exhibition centres and music events.
Sarah Gibbon, creative director at SGA Productions, said: "We’re delighted to be working on the Mr Men and Little Miss brand which is full of colour and fun, as well as being iconic for both parents and children.
"As a specialist agency creating memorable experiences for families we will have both readymade events that venues can buy into or we can create bespoke events depending on what is required. The cast of Mr Men and Little Miss characters is so diverse that they can be used in so many scenarios."
Lisa Macdonald, vice president of Mr Men and Little Miss at Sanrio, said: "We are really excited to be working with such a creative and forward thinking team at SGA. Brand experiences will form an integral part of helping to bring the Mr Men and Little Miss brand to life, not to mention creating lasting fond memories of the brand amongst our consumers."
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