Mark Stangroom, business development manager for SGA, told Event: "We have three big structures that are inflatable Haribo bags – there’s one for Starmix, Tangfastics and Super Mix.
"The idea is that people will walk through all three and we replicate the feeling of being inside a Haribo bag using projective images and all sorts of sensory items."
Complete with squidgy flooring, aromas and textures, SGA hopes to enable consumers to distinguish between three of Haribo’s most popular products throughout the tasting tour.
Katy Clark, marketing manager at Haribo, said: "The Big Bag Tour is an opportunity for people to explore the mix of our favourite treats.
"Everyone has a favourite and we wanted to bring each of their unique qualities to life. It’s a real sensory journey that’s fun to explore and an experience you won’t forget."
The Big Bag Tour started in Nottingham and is travelling to Blackpool, Torquay, Ireland, and to various air shows and family festivals over the coming weeks.
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