Quiksilver
in Leeds in June. Created by the Hedonist Project, the pop-up was themed around California and Hawaii with an interior designed by Quiksilver. Guests enjoyed 90s music, an extensive cocktail menu and food designed to complement the surf theme.
Appleton Estate
, in October, as part of Rum Experience Week. Around 400 people were invited to The Shard in London to join in the action using the hashtag #AppletonLive. The event was hosted by rum ambassador Ian Burrell and Appleton Estate’s senior blender, David Morrison.
Kraken Rum
. The rock-inspired vehicle played distorted versions of metal classics and visited a number of festivals including Camden Rocks and Bloodstock. and other black decorations such as mistletoe, wreaths and holly.
Malibu
In the US, this summer, which features a palm tree aerial selfie station and a VIP booth with close views of the main stage. The activation is part of Malibu's global 'Because Summer' campaign.
Wray & Nephew
The brand's '', a series of summer events, kicked off with Wray's Jerk Fest earlier this month on the rooftop of the Bussey Building in South London. The event featured a cook-off between six of London’s best jerk chefs, a Reggae Rum Punch Relay Race, a free screening of the classic Jamaican film "The Harder They Come" and a host of other activities to celebrate the brand's Jamaican heritage.
Havana Club Rum
There's still time to visit Casa Havana, a pop-up bar, restaurant and event space from Havana Club, which runs until 20 August. Inside the Soho-based pop-up in London, visitors will be transported to the streets of Havana through a virtual reality 3D experience. .
Young's Pubs and Geronimo's Inn
The two pub brands are hosting . In particular, Kraken has been hosting a 'Black Ink Society' masterclass with an interactive cocktail-making session.
More:
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .