The channel is still operating in the Republic of Ireland and Northern Ireland. Its website informs customers that ‘it is with great regret that Setanta GB is no longer trading'.
Some 200 Setanta employees will be made redundant. Accountancy firm Deloitte has been appointed as administrator for the UK part of the business.
Setanta Sports News, the company's joint venture with Virgin Media, ceased broadcasting at 6pm last night. The channel has been showing the news logo on screen.
The news channel is produced by ITN and employs about 60 staff. The broadcaster's other wholly owned channels, including Setanta Sports 1 and 2, went off air around the same time.
Horse racing television channel Racing UK today said it would become a stand-alone channel again once Setanta goes off air. The service teamed up with the Irish sports broadcaster in 2006 to offer a combined package of sports channels.
Racing UK's subscription rate will revert to its 2004 launch price of £20 a month. It said it also aimed to continue broadcasting on Sky channel 432, but would move to a new EPG number if necessary.
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