The campaign breaks in June and includes TV and online strategies, which will initially run in Germany with a possible rollout in various other European territories later in the year.
Joel Berger, senior vice-president of digital and media network development for MTV Germany, said: "The cooperation with O2 in Germany will be the latest addition to MTV's digital offerings portfolio and we are very much looking forward to bringing a new exciting offer to the German mobile market. I am convinced that Selmore is the right partner to help us launch this new project."
Bas Korsten, creative partner at Selmore, said: "To work for a client like MTV, a great international brand which never stands still, feels like a perfect match. We are very pleased that MTV Germany has chosen to work with us, a young creative agency with international ambitions."
Selmore Amsterdam is a fully independent agency founded by four Dutch creatives and a creative planner in January 2005. Its client roster includes; Coca-Cola Netherlands, Thomas Cook Travel, Hachette Filipacchi Media and Skoda.
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