The zombie-cool game is available exclusively on Nintendo Wii and launches on this Friday (13 February). IDS, the sales house for Virgin Media Television UKTV and Setanta Sports, negotiated a deal which includes a special stunt weekend called Undead Weekend on Bravo and Bravo 2 from 13 to 15 February, featuring a series of zombie movies.
The broadcast sponsorship will be supported online by a series of features in the games, movies and TV an radio sections on Virginmedia.com - as well as by display activity across the site.
The specially created features and editorial will include information about the game, promotion of the stunt weekend on Bravo with a rundown on the top 10 zombie movies of all time and a competition to win one of three Nintendo Wiis and Five copies of House of the Dead Overkill. Bravo's website will also direct users to the TV feature.
The deal was negotiated by IDS's Trevor Poulsum, agency sales group head, James Davies, senior advertising executive, and Toby Roberts, commercial development manager, with Stephen Jones, head of broadcast, Target Media.
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