The Search Works lands Confused.com pay-per-click account

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pay-per-click

Arif Durrani

February 11, 2009

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The Search Works lands Confused.com pay-per-click account

LONDON - The Search Works, the digital marketing company, has been appointed by Confused.com to handle all its pay-per-click requirements after a competitive pitch involving five other undisclosed agencies.

Confused.com: The Search Works will handle pay-per-click account

The Search Works is being employed to drive traffic to the site that specialises in online insurance, money and utilities comparisons.

Tom Bennett, marketing director at Confused.com, said: "When it came to choosing an agency, not only did we require a specialist to handle our search strategy, we were also looking for an extension of our in-house marketing team that would push our campaigns to the next level."

Launched in 2002, Confused.com generates more than one million quotes per month.

The site is also believed to be reviewing its £20m offline media planning and buying requirements.

Topics

Media

Digital media