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David & Goliath continues its playful campaign featuring people who beat the odds

A middle-aged lotto winner shows off his impressive dance moves through the aisles of a grocery store in a spot for the California Lottery from David & Goliath. As his winnings grow, so does his infectious exuberance. The 60-second spot is running online, and a 30-second TV cut is running in the Los Angeles, San Francisco, Sacramento and Fresno markets, along with additional OOH and radio content. Previous CA lotto work from D&G has avoided craven appeals to greed, relying instead on aspirational messaging and humor.