California Lottery 'Set For Life club' by David & Goliath

California Lottery 'set for life club' by David & Goliath
California Lottery 'set for life club' by David & Goliath

The California Lottery is promoting its new "Set For Life" scratchcards in a spot by David & Goliath.

The campaign runs on TV and outdoor, and promotes scratchcards with a grand prize of $100,000 a year for 20 years.

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Assistant editors
Music
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