The insurance and pensions brand appointed the two agencies following a competitive pitch.
Team Spirit had previously shared the account with direct agency Navigator Response, which repitched for the work unsuccessfully. Scottish Widows' advertising business, which is handled by Leo Burnett, is unaffected.
The review was overseen by the company's customer and brand marketing director, Mike Hoban.
The decision follows the appointment of direct agency Partners Andrews Aldridge to handle Scottish Widows' customer acquisition and retention (Marketing, 14 June). The agency, which already handles Lloyds TSB's direct business, will use its existing database to target prospective customers.
The company is currently running a World Cup press and direct campaign to support its Scottish Widows Insurance Pensions brand.
A World Cup survival kit mailing, created by Union Direct and aimed at IFAs, includes yellow and red cards, a referee's whistle and a German phrase book. It is intended to drive traffic to the brand's website, where the football theme is continued. The work uses the strapline 'Forget surviving the financial world. Can you survive the World Cup?'
WWAV Rapp Collins and Team Spirit's appointment completes Hoban's review of Scottish Widow's marketing suppliers. In April, it shifted its ú15m media planning from Naked to Zed Media.
According to Scottish Widow's 2005 results, it increased its profits by 15% on the previous year to ú908m.
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