The team was headed by: Stefanie Wurst, partner and managing director; Constantin Dudzik, strategy director; and Constantin Kaloff, creative director. Dudzik said: "On our approach flight to Saturn we'll be keeping the strategic controls steady and will be unleashing a wealth of unexpected ideas."
The first campaign is expected to break in the autumn and will begin with TV spots. Saturn is Germany's fastest growing electrical goods retailer. In 2006 Saturn made a turnover of €2.6bn with 6,807 employees in Germany.
At present Saturn has 123 stores in Germany and 180 stores in eight European countries.
Interpublic agency Lowe recently opened Lowe Deutschland as a joint venture between Lowe Worldwide and Cognetas, which owns Scholz & Friends. As part of the deal, Lowe Worldwide will take over representation of Scholz & Friends in all of the international markets where the agency group is not currently represented.