Whether they are leaving the country for a new life abroad, downsizing or trying to raise money for a good cause, the idea of the show is to get the best deal for their belongings when they throw the doors open to eager buyers.
The deal was negotiated by Andrea Ridout at Alliance, the sponsorship division of ZenithOptimedia, and Tanya Krempel at ITV Sales.
It follows SC Johnson's Mr Muscle MultiTask brand securing the sponsorship of ITV's 'Moving Day' daytime property show.
Rideout said: "This is SC Johnson's second broadcast sponsorship deal with ITV1, showing its belief in the value of sponsorship, and its ability to deliver stand-out in this cluttered environment."
The sponsorship credits are being created by FCB. 'Everything Must Go' will air from next week.
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