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Adam & Eve/DDB has created a global campaign for Save the Children that coincides with the charity's new report highlighting forgotten groups of children.

The TV ad, which is part of a three-year campaign, is shot in the first person from the perspective of an aid worker in countries including Jordan, Mexico and Kenya, and shows the role Save the Children plays in helping the disadvantaged. A new report from Save the Children states that certain groups of children are not receiving the help they need because of their gender, ethnicity or disabilities. This is Adam & Eve/DDB's first international campaign for Save the Children since winning the global account in 2015. The agency has worked for the charity in the UK since 2010.