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Dole is raising awareness of hunger among children this Christmas with an ad starring teddy bears.

Inspired by research which found that one in five children may go hungry worldwide this Christmas, the work contrasts adorable teddy bears with a noticeably slim stuffed toy, which sits apart from its plump counterparts. Consumers are also encouraged to feed the bear through to Save the Children UK.

The work was created by Howard Green, Darren O’Beirne, Philip Meyler and Darren Keff, and directed by Amy Becker Burnett through Tag Collective Arts.