The two have collaborated on the "We are greater than I" campaign, producing two short films following the athletes, plus two fans, as they train to become superheroes.
The two films show the athletes using virtual reality during their training, and Samsung has reproduced the VR experience for Marvel fans. Those with access to a Samsung Gear VR headset can download the Avengers Experience app and for themselves.
Brand: Samsung
Agencies: 72andSunny, Framestore
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