Technology

Samsung 'Beckham plays Beethoven' by Cheil USA

May 24, 2012

Samsung 'Beckham plays Beethoven' by Cheil USA
Samsung 'Beckham plays Beethoven' by Cheil USA

As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Galaxy Note.

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans.

Credits

Chief creative officer
Lars Bastholm
Group creative director
Adam Wohl
Director of account management
Han Joon Ryu
Account planner
Chris Hong
Account executive
Dongkwan Kim
Copywriter
Leo Vladimirsky
Art director
Tom Morhous
Producer
Teresa Wakabayashi
Production company  Tool 
Executive producers
Brian Latt
Oliver Fuselier
Dustin Callif
Director
Jason Zada
Editing company
Cut & Run
Music
 Endless Noise
Olympic ambassador
David Beckham Celebrity

Featured in this story

RELATED CAMPAIGNS

Samsung "The openness medal" by Bartle Bogle Hegarty London

Samsung "Make it Ultra" by Bartle Bogle Hegarty Singapore

Samsung Electronics "Upscale every moment" by Bartle Bogle Hegarty Singapore

Samsung "Circle to Search line" by Iris

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access