Technology

Samsung 'the next big thing is already here' by 72andSunny

September 24, 2012

Samsung 'the next big thing is already here' by 72andSunny
Samsung 'the next big thing is already here' by 72andSunny

The new Samsung ad seeks to convince customers that the Samsung Galaxy SIII is a better phone than the iPhone 5.

The new campaign was created by 72andSunny.

Credits

CEO, partner
John Boiler
Executive creative director
Jason Norcross
Creative director, writer
Barton Corleylead
Designer
Tim Semplsenior
Designer
Jake Kahana
Senior writer
Jeff Gonick
Director of film agency
Sam Baerwald
Senior film producer
Nicole Haase
Senior film producer
Angelo Mazzamuto
Group brand director
James Townsend
Brand director
Go Wakimoto
Brand coordinator
Nadia Economides
Business affairs
Christine Claussen
Saeyoung Kim
Michael Moronez
Casting
Ross Lacy
Casting mixer
John Bolen @ Play
Music
Dan Pritikin/South
Sound design
Barking Owl
Transfer
The Mill
Colourist
Adam Scott

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