Samsung "Awesome is for everyone" by Wieden & Kennedy Amsterdam

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Advertiser
Samsung -
Agency
Wieden & Kennedy Amsterdam -
Sector
Technology brands
Samsung continues its "Awesome is for everyone" platform with a trio of ads featuring brand users from across the globe.
Set to the mantra of "awesome screen, awesome camera, long-lasting battery life", the hero film outlines the phone’s various features – including display, camera quality, security and battery life – with the help of Bangkok tattoo artist , Michigan-based rap duo and Nigeria's first skate crew.
Influencer dances on a beach in Rio alongside appearances from Vogue choreographer and Kurdish-British model and activist .
It was written by Dasha Ovechkinav, art directed by Mariano Garcia Cruz and directed by Felix Brady through Stink Films.